The English Premier league has unveiled its new visual identity to be used from 2016-17 upwards
The new look includes a badge that marks a shift from the logo that’s been in place since its inception in 1992.
The badge retains elements of the “Lion” icon synonymous with England’s top flight and the national side (The Three Lions) and will be launched to tie in with the league’s first season without a title sponsor to herald the new format.
From next season, the Premier League is going to look a little bit different…https://t.co/4n4mNohG2Z
— Premier League (@premierleague) February 9, 2016
The Premier League’s managing director, Richard Masters, said: “From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition”
“We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League. We look forward to sharing more details of our new positioning in the coming months.”