Having seen the above video and read about the drama of Teebilz\u00a0& Tiwa Savage marriage drama, Nigerian women have learnt that behind every celebrity, there is a large amount of unpalatable secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma. This lesson has come from Nigeria\u2019s Beyonce, and ever-delectable Tiwa Savage who recently (and sadly) had to reveal the intrinsic details of her marriage to her former manager, Tunji \u201cTee Billz\u201d Balogun after he leveled terrible and diabolical allegations against her and his own family. Rather than gloat or take sides, we\u2019ve picked up some \u00a0lessons from this incident and we thought to share. \t DO NOT AIR YOUR DIRTY LAUNDRY ON SOCIAL MEDIA: This is probably the most underrated statement in 2016. In order to create and sustain the image of a respected celebrity, it is imperative that you are enigmatic because you\u2019ve done a great job of keeping details of your \u2018personal\u2019 life away from the public. If Tee Billz had posted nothing about the troubles in his marriage, we may never have known about it\u2026 at least not like this. \t In times of crisis, tell your story. Tell it all. According to one of the founding fathers of modern PR, Sam Black, there are 3 rules to handling crisis management:Tell it all, Tell it fast, Tell it truthfully Tiwa Savage managed to do this quite well with her exclusive interview. In the video, she was able to draw her audience in (all by herself) by telling her side of the story in such simple language. It\u2019s also important to note how her body language, the setting and her \u201ccostume\u201d played a critical role in the communication of her truth \t Empathy and storytelling are major keys to winning people over to your side during a crisis In recent years, more attention has been paid to superfluous engagements and extravagant weddings. Celebrities have their engagements in Nigeria and then travel out to have \u201cDubai\u201d weddings while \u2018detractors\u2019 and single ladies can only watch from their phones and television screens.Now, Tiwa Savage had a Dubai wedding, making her a bigger object of ridicule. But her team did something smart. They \u201cspinned\u201d a problem till it became an advantage. How? They used the African folktale\/storytelling approach \u2013 one that addresses moral or societal issues and gives lessons. In the interview, Tiwa points out how she overlooked the potentials of a broken marriage because she was scared that she was getting older and the pressure to get married was intense. Every woman can relate with this. Then she went further to mention her miscarriage in Jamaica, how her husband went around with other women, stole money from her and how she was the breadwinner of the family but was telling the whole world the opposite to save her husband\u2019s face. This sounds like a Nollywood movie but it sure got men and women on Tiwa Savage\u2019s side. \t Control your narrative by telling another side of the story Always give fresh insights aside addressing the issues previously on ground. People went from feeling sorry for Tee Billz to encouraging Tiwa to divorce him. \t Use the best and most reliable medium to address a crisis It\u2019s 2016 and social media is \u201ctrending\u201d. It would have been a sin if Tiwa Savage had asked us to stay glued to our TV screen to listen to her exclusive tell-all. \t If you\u2019ve watched some of the best interviews in the world, you\u2019ll know that the interviewer is as important as the person being interviewed. Tiwa\u2019s interview was by all journalistic standards a poor outing for the interviewer. She failed to engage and empathize with her subject. There was an overwhelming \u201cdisconnect\u201d; difficult to explain because the particular journalist is known for empathy - and she only recently worked with photographer TY Bello to rehabilitate a bread seller Olajumoke Orisaguna who's now a model and multiple brand ambassador. Of course, some Nigerians are already giving her a piece of their minds.