Linkedin is a powerful place for business people and professionals. I can’t begin to count the number of people that I know have gotten job offers and contracts just through linkedin.
The problem however ; if your profile is not good enough, you may not attract or even receive the type of attention you seek.
Having a great linkedin profile is not about just filling out the spaces. There is strategic and deliberate science to it.
Let’s take a look at 5 things to do that would make your linkedin profile a superstar
1. Your picture is Key:
People make a different types of mistakes when putting up a with their profile photo.
Perhaps the biggest mistake you can make is not having a profile photo altogether. It is very key that you have a profile photo.
The second biggest mistake people make is putting up the wrong type of pictures- selfies, blurry pictures,pictures of you doing goofy things like smoking are no-nos. The rule is put up a clear professional looking photo
2. Flaunt Your Skill:
This is not the time of modesty. In the skills column put in all your skills . Endorsements are also a good thing. Both of them are great for SEO purposes. One of the benefits is that when people search for people in certain industries with certain skills, your name pops up
3. Create a Good Vanity URL
A vanity URK is a customized link to you r profile. When you create a linkedin profile, you are given a random URL with strings of random character. You should change this to something more appropriate that communicates something. This is great for SEO and easier to share on social platforms.
How do you do this? Here’s how-When you go to Edit Profile, you’ll see a URL link under your profile photo (like www.linkedin.com/in/yourname). Move your cursor over the link and click the Settings icon next to it. Then, under the ‘Your public profile URL’ section on the right, click the Edit icon next to your URL. Type the last part of your new custom URL in the text box, and save. Done!
4. Showcase Your Projects:
Your linkedin profile has a projects section.Use it.
This is especially perfect for those who are creative. Even if you are not a creative, it can be a great way to present your expertise in a current or previous positions by showing viewers evidence of the things you have done. Go ahead and add team members and tag them if you please.
5. Put in thought and Time Into Your Summary:
Your summary is what it is – a summary of who you are. If you take it lightly and put up flaky stuff, that s the way you will be perceived. Put in thought and time into writing a sharp and smart summary that would hit home.